NASCAR announced on Thursday a multi-year deal that will make Monster Energy only the third title sponsor in premier series history. Monster Energy has existing sponsorships with a number of motorsports sanctioning bodies, most notably with the AMA Supercross series, but the NASCAR deal is their biggest sponsorship step ever. The new deal goes into effect on December 31, 2016

The current NASCAR Sprint Cup series will now be the NASCAR Monster Cup series. They will also sponsor the NASCAR All-Star Race and become the Official Energy Drink of NASCAR. Plus, Monster Energyis expected tol continue to sponsor Stewart-Haas Racing car. The current Sprint Cup sponsorship ends on December 31, 2016. Under the agreement, energy drink sponsors already involved in NASCAR may remain in place. Potential sponsors from the energy drink category will not be eligible for future sponsorship if not already involved in the sport.

“Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR,” said Brian France, NASCAR Chairman and CEO. “This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series. Today’s announcement is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport’s history.”

Mitch Covington, vice president of sports marketing at Monster Beverage Company, said, “Monster has built its brand on racing and motorsports, and NASCAR is the pinnacle of motorsports in America. It’s American racing; we’re an American brand that’s a global company, and NASCAR is, too. When the opportunity came along to further associate yourself with a sport like NASCAR, it was the perfect fit for us. … NASCAR is just a hard-hitting, close-racing, fun property to be associated with.”

logohatorange_navy sidestripehatnavy
Red Bull KTM Racing Orange/Navy                            Red Bull KTM Racing Side Stripe/Navy

Drawing inspiration from its champions on the track, the Red Bull KTM Teamwear Collection is designed with the highest quality of “Ready to Race” materials. This stylish co-branded sportswear line allows KTM racing fans to wear exactly what the pros wear every day and feel like part of the team. It wouldn’t be a Red Bull KTM Factory Racing clothing line without the inspiration of its talented team members — Ryan Dungey, Marvin Musquin and Trey Canard. All of KTM’s hats are $30.00 with the exception of the Space Dye and Diamond Mesh, which are $32.50. The complete 2017 Red Bull KTM Teamwear Collection is available now through local authorized KTM dealers.

logohatnavy logohatnavy_orange

Red Bull KTM Racing Logo Navy                           Red Bull KTM Racing Logo Navy/Orange
sidestripegrey space-dye-hat

Red Bull KTM Racing Side Stripe/Grey                           Red Bull KTM Racing Space Dye

diamondmesh logocurvebill

Red Bull KTM Racing Diamond Mesh                           Red Bull KTM Racing Curve Bill

kurtcaselliridedayThe 4th Annual Kurt Caselli Memorial Ride Day presented by Rocky Mountain MC/ATV Saturday, December 10th, 2016 (starting at 9:00 a.m.). Join the Kurt Caselli Foundation for a great time with family and friends. Festivities include: Glen Helen National Track, Caselli Team Challenge race, Off-Road Loop With Timed Special Test, Kids Only Practice On The Main Track, Pee-Wee Track, Great Raffle Prizes & Give Away’s and Live Auction. For more info go to

redlabel-press-release-kaw-moto2RedLabel Custom Graphics is proud to release its new Moto 2 Kawasaki line of graphics. RedLabel has 8 color options to start with and then you can customize your kit from there, for free. That’s right, free custom work for every order. Full custom bike kits are $189.00 which includes free hub stickers and free mini plates with every order. Use coupon code “REDLABEL-10-OFF” to get a 10% discount on your first Red Label Custom Graphics Kit. For more info go to

fxrmobilemedicalrigMotocross has had a mobile medical rig for many years. It is sponsored by Alpinestars and attends every major race. Now, the newly formed Snocross Mobile Medical Team is excited to announce FXR Racing as its title sponsor — with a three-year deal to provide on-the-spot emergency, trauma and medical care to Snocross athletes at every round of the Amsoil Snocross Championship. Former Snocross assistant race director, Jake Vanada, was prompted to start this organization after seeing first-hand how the Alpinestar Mobile Medical works at AMA Supercross and Nationals. Vanadaconsulted withe Alpinestars Mobile Medical director Tom Carson on the  ins and outs of the American program.

The Snocross Mobile Medical Team is a non-profit organization which exists thanks to the generosity of teams, team owners, families, and businesses in Snocross. All donations are fully tax-deductible. Dr. John Odom from Odom Health and Wellness will be the Medical Director of the FXR Mobile Medical Team. Dr. Odom is a board-certified medical doctor who specializes in sports medicine, and continues to practice emergency medicine in Minnesota. FXR Mobile Medical will have an ER Doctor, athletic trainer and medical coordinator at each race.


MXA has considerable experience with the Switch Hauler from All-Jacked-Up Inc. It is the strongest, most durable, bumper carrier on the planet. Not only does it come with footpeg restraints, strap eyelets and the ability to carry a 300-pound load, the Switch Hauler is a modular package, that breaks down to a nice, easy to store package when you get home.  After all, who has room in their garage for a big bulky ramp or awkwardly configured contraption that doesn’t fit anywhere? With the Switch Hauler you’re not limited to the trailer speed limit, a few lanes on the road, prohibited from the carpool lane and it doesn’t need a ramp because it lowers itself down to bike height. If you don’t want to pulll a trailer, mount a Switch Hauler on the back and take what you need to where you’re going.


This Switch Hauler comes in three drop hieghts: a straight tongue design with no drop, 2 inches of drop and 3-1/4-inches of drop to insure that it works with every size truck and Class III or better receiver. The modular design means that the Switch hauler is amazingly simple to install right out of the box. The retail price varies from $449.00 to $479.00. For more info go to (760) 500-3397 or


VP press release: Customers of VP Racing Fuels will enjoy a whole new user experience when they visit its newly redesigned website at, according to Chris Wall, Chief Marketing Officer for VP Racing Fuels. “Between our 70+ blends of race fuel and the new product lines we’ve launched in the last several years, customers sometimes had difficulty finding the product information they were looking for,” Wall said.  “Our new platform is clearly segmented between product lines and applications so it will be easy for customers to zero in on the most appropriate VP product to meet their needs, whether it’s race fuel for their dirt bike, a small engine fuel for their chain saw or a fuel system cleaner for their street car. The relevant documentation frequently required by racers and engine builders such as fuel specs and SDS forms will be easy to find as well. As in the past, we’ll post breaking news on the site regarding new products, race results and industry news. The site also features numerous videos containing product information, tutorials, company background and action sequences, with many in both English and Spanish.” Check it out at

mxadbrideday4jessynelsonMXA will hold its annual Industry Ride Day on December 7, 2016, at Glen Helen Raceway. This event is not an open ride day for the public—only riders who have their name on the gate list will be allowed to ride on the track. No name on the list, no entrance. Since the event is an annual ride/lunch for the people in the industry who play a big role in the success of both MXA and Dirt Bike, it is open to industry, race team, aftermarket, products managers, advertisers and supporters of MXA and DB. It is thank you from MXa to its supporters in the industry. How could you get your name on the list? That’s up to what company you work for and whether or not they will vouch for you. We are going to take all of the proceeds from the day, be it from the T-shirt donations or the blind auction of memorabilia and products and donate 100% of the money to Jessy Nelson for his recovery fund.

If you didn’t receive your invitation letter or forget to RSVP to put your name on the gate list contact Dereck Bernard at, Chris Stangl at, Robb Mesecher at or John Barilla at These are the gate keepers and the holders of the master list.

The Pro Circuit throttle tube is CNC-machined from aircraft-quality aluminum, which is much stronger than the OEM plastic material. Pro Circuit also ensures
a smooth twist by reducing friction with a Teflon coating on each throttle tube. Slide a Pro Circuit throttle tube on your new KTM and experience the buttery throttle twist for yourself. The retail price is $69.95 at

For more info go to

Torc1 Racing is proud to announce a partnership with BPRMX/Home Depot/Yamaha Team for 2017. Torc1 will be the official handlebars, grips, shifter, and brake pedal sponsor for the team. “We are very excited about our partnership with the team for the 2017 Monster Energy Supercross 250SX West Series. With Chris Alldredge and Scott Champion, the team has huge potential to be a serious contender in the 250SX class. Working with the team will help us to continue to test and develop innovative high quality products at the highest level of racing that we can pass down to retail consumers. We are looking forward to a great relationship with the entire team and can’t wait to get this season started,” Said Ryan Pursley from Torc1 Racing

“BPRMX is excited to partner with Torc1 this year for the Monster Energy Supercross Season. We have tested the product earlier this year and the quality and workmanship is second to none. We know we are putting our team on the best products to help us win each and every weekend and Torc1 is a big part of that.” Scot Steffy Team Manager. For more info about Torc1 go to