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BELL HELMETS DEMOCRATIZING SAFETY INNOVATION BY OFERRING MIPS IMPACT TECHNOLOGY IN MX-9, MX-ADVENTURE AND QUALIFIER DLX
Qualifier DLX Marks First Street Helmet to Offer MIPS Rotational Impact Protection

SCOTTS VALLEY, Calif. (June 15, 2016) – Bell Helmets, one of the industry’s most iconic brands and a leader in innovative head protection, today took yet another step in bringing innovative safety technologies to the masses with the announcement that MIPS, or Multi-Directional Impact Protection System, will be offered within several of its higher-volume helmets. The technology, first offered within Bell Bike helmets, is designed to manage energy from rotational and angular impacts, and will now be available in three tried-and-true Powersports helmets this fall – MX-9, MX-9 Adventure and Qualifier DLX. Qualifier DLX marks the first time that MIPS will be available within a street motorcycle helmet.
“It’s our belief that ‘high tech’ doesn’t have to equate to ‘high price,’ and we’re demonstrating that by bringing MIPS technology to these helmets,” said Chris Sackett, Vice President of Bell Helmets. “We have led the charge for safety technology for 60 years, and our mission continues to be one of providing high-quality safety features to riders at every level.”
MIPS uses a slip plane system that moves inside the helmet, mimicking the brain’s own protection system. This low-friction layer under the impact liner is designed to rotate inside the helmet with the intent to potentially slow or reduce the amount of energy transferred to or from the head. The MIPS liner is connected to the outer liner by four elastomeric bands that provide 10-15 millimeters of movement in all directions.
When a head rotates quickly and comes to a sudden stop, the rotational acceleration can cause the brain tissue to experience high levels of strain. The stretching of the tissue that can be caused by these motions can result in various types of brain injury. MIPS addresses this strain by allowing the head to slide independent of the helmet during the most critical milliseconds of impact. The slide that occurs during that critical moment of time helps to reduce the violence to the brain inside the skull, and can significantly reduce the risk of traumatic brain injury.
MIPS is the latest advanced safety system to enter Bell Helmets. In 2014, Bell Helmets introduced the Flex Impact liner in its Moto-9 Flex and in 2016 it was added to the Pro Star and Race Star. The Flex Impact Liner features exclusive “progressive layering” technology – a system of three unique protective materials – is designed to address low-, mid-, high-speed and rotational impact velocities to deliver Bell’s most comprehensive level of protection
For more information on the helmet please visit www.bellhelmets.com.

MIPS Liner Qualifier DLX MIPS Matte Black

About BELL
Founded by Roy Richter in the garage of a Southern California speed shop in 1954, Bell redefined the racing helmet and in doing so spawned an entire industry. The company is synonymous with protection and progression, and for over 60 years champions in auto, motorcycle and bicycle competitions all over the world have used its helmets. Purpose built, Bell has set the standard for excellence and innovation with nearly every advancement in safety on the list of helmet “firsts.” The Scott’s Valley, California company was acquired by Vista Outdoor in April 2016. Bell is online at www.bellhelmets.com

About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Australia, Canada, Europe and New Zealand. For news and information, visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor.